Under the Brand Umbrella: Unveiling the Power of Cohesive Identities
What is an umbrella brand and when does a company need to have it?
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- Dec 11, 2023
- 1 min
We are listed among the Top Brand Strategy Agencies!
Thrilled and honored as Avante Strategies earns recognition for our brand strategy prowess.
- Nov 29, 2023
- 3 min
Under the Brand Umbrella: Unveiling the Power of Cohesive Identities
What is an umbrella brand and when does a company need to have it?
- Nov 2, 2023
- 2 min
Allocating Budget Between Brand Marketing and Performance Marketing
How should brands allocate a budget between brand marketing and performance marketing respectively?
- Oct 16, 2023
- 4 min
Boba – An evergreen business?
How does “bubble tea” or “boba” remain trendy after 40 years and will this bubble burst any time soon?
- Oct 9, 2023
- 3 min
What is Mobile Attribution?
What is mobile attribution and why is it important in mobile marketing?
- Oct 2, 2023
- 2 min
Target Audience vs. Audience Persona
Isn’t Target Audience the same as Audience Persona? What’s the difference and why are both important for a marketer?
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