MASTERCLASSES &
WORKSHOPS

Deepen your understanding of Marketing and take your skills to the next level. Led by industry experts, our Masterclasses delve into advanced techniques and in-depth knowledge within specific subjects, empowering you with specialized skills. On the other hand, our interactive Workshops foster collaboration, emphasizing practical skill development and problem-solving, creating an inclusive learning environment for all.

Shaping Future Marketing Leaders

Shaping Future Marketing Leaders

Be equipped as an aspiring professional with the strategic vision, practical skills, knowledge, and insights needed to excel in the dynamic and evolving field of marketing leadership.

Suitable for mid to senior level marketing executives

Key learning outcomes:

Explore why you want to become a marketing leader
Understand the pros and cons of becoming a marketing leader
Learn about T-shape marketers
Uncover the change in responsibilities from being an executor to a strategist

Build An Effective Marketing Team Structure

Learn key strategies, roles, and best practices for structuring a success-oriented marketing team that can efficiently collaborate, innovate, and adapt to achieve business goals.

Suitable for mid to senior level marketing executives

Key learning outcomes:

Explore diverse marketing team structures across industries
Identify the tools and meeting types needed for a Marketing team to align with the business goals
Learn how to optimize the synergy between functions
KPIs setting - Specific or shared KPIs across functions in the Marketing team
Uncover and prioritize the missing roles and functions in your current Marketing team
Discover tips and tricks to successful hiring and setting the right case study for candidates

Bridging the Gap Between CMOs & CFOs

Navigate CMO-CFO communication challenges by fostering a shared financial understanding and translating metrics for aligned strategies.

Suitable for mid to senior level marketing executives

Key learning outcomes:

Understanding what CMOs and CFOs care about
Discuss the general impressions of Marketing and Marketing leaders
Learn what makes a great Marketing leader (in the eyes of a CFO)
How to justify additional Marketing headcounts and Marketing budget
Master how to explain Marketing to CFOs

Unlocking Agency Collaboration: Secrets to Success

Delve into actionable insights and effective strategies for optimizing agency partnerships, fostering collaboration that maximizes the impact on marketing goals and ultimately drives business success.

Suitable for mid to senior level marketing executives

Key learning outcomes:

Types & structure of agencies
Identify the right agencies based on marketing needs
Budget requirements & fees
Client’s and agency’s responsibilities

Mastering eCommerce & Growth Marketing

Acquire profound insights into the foundational concepts and frameworks that drive the success of major eCommerce businesses through growth marketing strategies.

Suitable for mid to senior level marketing executives

Key learning outcomes:

Understand the eCommerce conversion funnel
Identify the eCommerce Marketing channel mix
Develop an experiment-driven mindset and process
Explore the importance of performance vs brand in eCommerce and how they work together
Set the right objectives and success metrics for your eCommerce campaigns
Understand eCommerce Tools & systems
Master various Growth Loops

Building a Successful Brand

Gain insights into the art of building successful brands from the ground up and learn diverse methods for measuring the effectiveness of branding efforts.

Suitable for mid to senior level marketing executives

Key learning outcomes:

Understand the importance of a brand
Define customer value proposition and a brand’s USPs
Identify the brand’s target audience and audience persona
Develope the brand identity
Master the planning, executing and measuring of a brand campaign
Uncover the impact of a brand on business growth

Employer Branding: Acquiring and Retaining Superstars

Discover strategies for creating a compelling employer brand to attract and retain top talent amidst the challenges posed by generational differences in the workplace.

Suitable for mid to senior level marketing & HR executives

Key learning outcomes:

Understand Employer Branding and why is it important
EVPs (Employee Value Propositions) and Culture Pillars
Gain insights on how HR and Marketing can work together to drive Employer Branding
Develop strategies & execution plans in the mid-long term

Mastering External Communications & PR Excellence

Hone your skills in external communications and PR, and discover the art of effectively collaborating with PR agencies for impactful public relations success.

Suitable for mid to senior level marketing executives

Understand why is PR important
The PR Playbook
PR agencies and their terminologies

Build An Effective Marketing Team Structure

Bridging the Gap Between CMOs & CFOs

Unlocking Agency Collaboration

Mastering eCommerce & Growth Marketing

Building a Successful Brand

Employer Branding

Masterting External Communictions & PR

Explore More Services

FRACTIONAL CMO

Get strategic marketing leadership from seasoned experts with our cost-effective Fractional CMO services.

MARKETING SERVICES

Tap into our comprehensive suite of marketing services that are highly customizable to meet your unique needs and goals.

MASTERCLASSES &
WORKSHOPS

Shaping Future Marketing Leaders

Build An Effective Marketing Team Structure

Bridging the Gap Between CMOs & CFOs

Unlocking Agency Collaboration: Secrets to Success

Mastering eCommerce & Growth Marketing

Building a Successful Brand

Employer Branding: Acquiring and Retaining Superstars

Mastering External Communications & PR Excellence

Explore More Services

FRACTIONAL CMO

MARKETING SERVICES

Explore how to move your Brand forward now.

Tell us briefly what your Marketing needs are.

Fractional CMO
Marketing Services
Masterclasses & Workshops

MASTERCLASSES & WORKSHOPS

Shaping Future Marketing Leaders

Build An Effective Marketing Team Structure

Bridging the Gap Between CMOs & CFOs

Unlocking Agency Collaboration: Secrets to Success

Mastering eCommerce & Growth Marketing

Building a Successful Brand

Employer Branding: Acquiring and Retaining Superstars

Mastering External Communications & PR Excellence

Explore More Services

FRACTIONAL CMO

MARKETING SERVICES

Explore how to move your Brand forward now.

Tell us briefly what your Marketing needs are.

Fractional CMO Marketing Services Masterclasses & Workshops

MASTERCLASSES &
WORKSHOPS

Fractional CMO
Marketing Services
Masterclasses & Workshops